Mungo Knott

Mungo Knott Web

Mungo has enjoyed over 30 years working in the Out of Home advertising industry in a career which has encompassed a range of roles focussed on both the buying and the selling sides of the industry.

In 2010 he joined Primesight as Marketing and Insight Director from where he has led the development of research tools including the award recognised Primemobile-Live programme; marketing communication and the development of automated trading systems.

Mungo is actively involved in industry developments being currently Co-Chair of the UK OOH Industry Standards Committee, and a Board member of Route the joint industry audience research program.

He has co-authored a white paper on the best practice use of Econometric analysis in Out of Home Advertising which was published in ADMAP by WARC, and is a regular contributor to industry commentary including recent articles in Exchange Wire and The Economist.