Mendel is the co-founder and CEO of OutMoove, a DSP specialized in digital out-of-home, based in Amsterdam.
From the age of 16 he co-founded several tech-oriented companies. One of these was Mediasynced, which created a world first by synchronizing radio commercials with digital out-of-home roadsigns. The campaigns’ effects were stellar, but using a generic DSP’s clearly wasn’t suitable for the specific needs of DOOH. This sparked the launch of OutMoove and its quickly rising star among publishers and buyers alike.
Mendel lives in the historical centre of Amsterdam, where he likes the pittoresque evening walks or chooses to hop on his speedbike for a tour of the outskirts of the city.