As Managing Director, Joe is responsible for the expansion and growth of Ayuda within the EMEA region, including overseeing all sales, professional services & support, and development efforts.
Most recently, Joe was responsible for establishing and growing the Ayuda GmbH division servicing Ayuda’s strategic partner Ströer SE, Germany’s largest OOH and online advertising company.
In partnership with key Stroër stakeholders and his colleagues at Hivestack, Joe led the effort to innovate and implement Stroër’s programmatic vision, culminating in the deployment of Stroër’s Public Video DSP and automated programmatic integrations with multiple 3rd-party DSPs.
Joe was one of the 3 founding members of Ayuda in 2003, and has been in various roles within the company over the last 15 years. Joe’s experience with Ayuda clients around the world has made him an expert in the OOH, and a leader in the OOH programmatic space.
Joe has a degree in Mathematics and Computer Science from Concordia University in Montreal, and currently lives in Munich with his family.