Cecile Blanc leads the Global Solutions and Innovation team at Xaxis the Outcome Media company part of GroupM, the world’s largest media investment group. In this role she focuses on building and deploying business development initiatives to grow and diversify Xaxis revenues, opening new programmatic channels such as DOOH and rolling out innovative offerings to attract new clients. She launched in 2017 the Xcellerate program to identify, incubate and deploy innovative solutions globally.
With 12 years’ experience in Digital Marketing, Product and Ad Tech from independent companies like Unanimis, to holding groups such as Havas, Dentsu Aegis Network and now WPP, Mrs Blanc has a deep understanding of programmatic technologies and of the advertising market and ecosystem. She is passionate about supporting local communities and is a strong advocate of diversity and inclusion in the workplace.
Mrs Blanc attended the Sorbonne School of Communication – Celsa and has a Master’s degree in Digital Media and Communication Strategies.