With over 15 years in advertising media, and an early mover into programmatic adoption, Andreas’ career has been front and centre of industry change and automation.
Andreas is Commercial Director UK for Adform. Adform is Europe’s largest independent advertising technology company. Adform’s platform consists of buy and sell side services, including Data Management, Demand Side Platform and Third Party Adserving. In his 5th year, Andreas has held a leading role to develop Adform’s starting position in the market and has established their strong recognition across the UK.
Andreas started his career in TV Advertising and from there was fortunate enough to be part of the growth of digital trading automation. His digital foundation was made with Hi-Media, Europe’s top Premium Publisher Sales House. With the initial signs of a ‘data driven world’ he joined one of the early Adexchanges, Adjug, where he managed strategic accounts. A rise of programmatic and agency trading desk models, Andreas then joined WPP as the first UK Sales Director for QUISMA a Groupm Performance agency, helping to launch the UK business from the ground up.
‘’At Adform, we focus on supporting brands across Data, Creativity and Trading… I’m excited to see this all come to life during the Adtech OOH Conference’’